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Why Community College Campaigns Fail: Preconditions for Community College Marketing

Why Community College Campaigns Fail: Preconditions for Community College Marketing

by alanavillemez | Jun 30, 2025 | Brand and Outreach, Improving the Student Experience, Strategic Framework, Uncategorized

The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
WEBINAR: Create a Program Marketing Plan

WEBINAR: Create a Program Marketing Plan

by alanavillemez | Nov 23, 2024 | Strategic Framework

This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...

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