• Enrollment Marketing Services
    • Marketing and Outreach Opportunity Assessment
    • Enrollment Opportunity Assessment
    • Awareness to Application
    • Application to Day 1 of Class
    • Day 1 of Class to Graduation
    • Total Enrollment Experience Reset
  • Insights
  • About Us
  • Contact Us
Creating the Right Context: Three Lenses to Rethink Community College Marketing

Creating the Right Context: Three Lenses to Rethink Community College Marketing

by alanavillemez | Jul 8, 2025 | Brand and Outreach, Strategic Framework

Awareness ≠ impact A college once spent 60% of its marketing budget placing ads during a high-profile basketball game that aired on ESPN (a paid cable channel). It was a bold move with expensive airtime, and a big audience. When asked about the decision, the Marketing...
Why Community College Campaigns Fail: Preconditions for Community College Marketing

Why Community College Campaigns Fail: Preconditions for Community College Marketing

by alanavillemez | Jun 30, 2025 | Brand and Outreach, Improving the Student Experience, Strategic Framework, Uncategorized

The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
WEBINAR: Create a Program Marketing Plan

WEBINAR: Create a Program Marketing Plan

by alanavillemez | Nov 23, 2024 | Strategic Framework

This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...

Recent Posts

  • Creating the Right Context: Three Lenses to Rethink Community College Marketing
  • Why Community College Campaigns Fail: Preconditions for Community College Marketing
  • WEBINAR: Create a Program Marketing Plan
  • Community College Positioning Pillars: Translating Mission into Value
  • How to Fix Branding Blunders: Perception’s Effect on Community College Success

Recent Comments

No comments to show.

 

Contact Us

Dover, Delaware

Enrollment Marketing Services

Marketing Outreach Opportunity Assessment

Enrollment Opportunity Assessment

Awareness to Application

Application to Day 1 of Class

Day 1 of Class to Graduation

Total Enrollment Experience Reset

FAQ

Success!

Subscribe

We send you insights. Privacy Policy

Copyright©2025 Most Likely to Succeed, LLC - All Rights Reserved