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Dear Community Colleges: Stop Chasing Communications Fixes. Start tracking Reputational Risk.

Dear Community Colleges: Stop Chasing Communications Fixes. Start tracking Reputational Risk.

by alanavillemez | Jul 15, 2025 | Meeting Market and Job Demands, Strategic Framework

A Tale of Two Colleges. Two Reputations. One Pattern. Is it really a “communication” problem? A new college president and marketing director I worked with kept hearing the same feedback from faculty and staff at every Board meeting: “We have a communication problem.”...
Creating the Right Context: Three Lenses to Rethink Community College Marketing

Creating the Right Context: Three Lenses to Rethink Community College Marketing

by alanavillemez | Jul 8, 2025 | Brand and Outreach, Strategic Framework

Awareness ≠ impact A college once spent 60% of its marketing budget placing ads during a high-profile basketball game that aired on ESPN (a paid cable channel). It was a bold move with expensive airtime, and a big audience. When asked about the decision, the Marketing...
Why Community College Campaigns Fail: Preconditions for Community College Marketing

Why Community College Campaigns Fail: Preconditions for Community College Marketing

by alanavillemez | Jun 30, 2025 | Brand and Outreach, Improving the Student Experience, Strategic Framework, Uncategorized

The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
WEBINAR: Create a Program Marketing Plan

WEBINAR: Create a Program Marketing Plan

by alanavillemez | Nov 23, 2024 | Strategic Framework

This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...
Community College Positioning Pillars: Translating Mission into Value

Community College Positioning Pillars: Translating Mission into Value

by alanavillemez | Nov 4, 2024 | Brand and Outreach, Improving the Student Experience

I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...
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Recent Posts

  • Dear Community Colleges: Stop Chasing Communications Fixes. Start tracking Reputational Risk.
  • Creating the Right Context: Three Lenses to Rethink Community College Marketing
  • Why Community College Campaigns Fail: Preconditions for Community College Marketing
  • WEBINAR: Create a Program Marketing Plan
  • Community College Positioning Pillars: Translating Mission into Value

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