by alanavillemez | Jul 8, 2025 | Brand and Outreach, Strategic Framework
Awareness ≠ impact A college once spent 60% of its marketing budget placing ads during a high-profile basketball game that aired on ESPN (a paid cable channel). It was a bold move with expensive airtime, and a big audience. When asked about the decision, the Marketing...
by alanavillemez | Jun 30, 2025 | Brand and Outreach, Improving the Student Experience, Strategic Framework, Uncategorized
The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
by alanavillemez | Nov 4, 2024 | Brand and Outreach, Improving the Student Experience
I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...
by user | Aug 16, 2024 | Brand and Outreach
Getting the Community College Brand Just Right A community college brand strategy is much like Goldilocks’ quest for the perfect porridge—too hot, too cold, and somewhere in between. Just as Goldilocks sought that “just right” bowl of porridge, a...
