The Community College PROMISE Framework
The PROMISE Framework is Most Likely to Succeed’s proprietary framework to drive community college positioning by mitigating risk and leveraging opportunity.
It identifies current college positioning and a pathway forward, driving success through enrollment, retention, outcomes, and community engagement.
Find the balance between external positioning and internal readiness.
Articles
Creating the Right Context: Three Lenses to Rethink Community College Marketing
Awareness ≠ impact A college once spent 60% of its marketing budget placing ads during a high-profile basketball game that aired on ESPN (a paid cable channel). It was a bold move with expensive airtime, and a big audience. When asked about the decision, the Marketing...
Why Community College Campaigns Fail: Preconditions for Community College Marketing
The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
WEBINAR: Create a Program Marketing Plan
This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...
Community College Positioning Pillars: Translating Mission into Value
I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...
How to Fix Branding Blunders: Perception’s Effect on Community College Success
Getting the Community College Brand Just RightA community college brand strategy is much like Goldilocks' quest for the perfect porridge—too hot, too cold, and somewhere in between. Just as Goldilocks sought that "just right" bowl of porridge, a community college must...