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WEBINAR: Create a Program Marketing Plan

WEBINAR: Create a Program Marketing Plan

by alanavillemez | Nov 23, 2024 | Strategic Framework

This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...
Community College Positioning Pillars: Translating Mission into Value

Community College Positioning Pillars: Translating Mission into Value

by alanavillemez | Nov 4, 2024 | Brand and Outreach, Improving the Student Experience

I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...
The Community College PROMISE Framework: A Powerful Tool for Enrollment

The Community College PROMISE Framework: A Powerful Tool for Enrollment

by alanavillemez | May 16, 2024 | Aligning Data and Strategy

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