by alanavillemez | Jul 29, 2025 | Aligning Data and Strategy, Improving the Student Experience
Conversion Isn’t Just a Goal—It’s a System We talk a lot about enrollment goals. Application goals. Event attendance goals. But goals are just direction. As James Clear of the NY Times Bestseller “Atomic Habits” puts it: “You don’t rise to the level of your goals. You...
by alanavillemez | Jun 30, 2025 | Brand and Outreach, Improving the Student Experience, Strategic Framework, Uncategorized
The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
by alanavillemez | Nov 4, 2024 | Brand and Outreach, Improving the Student Experience
I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...