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Before You Set the Next Community College Marketing Goal, Ask: Do We Have a System?

Before You Set the Next Community College Marketing Goal, Ask: Do We Have a System?

by alanavillemez | Jul 29, 2025 | Aligning Data and Strategy, Improving the Student Experience

Conversion Isn’t Just a Goal—It’s a System We talk a lot about enrollment goals. Application goals. Event attendance goals. But goals are just direction. As James Clear of the NY Times Bestseller “Atomic Habits” puts it: “You don’t rise to the level of your goals. You...
Student Recruitment for Community Colleges: Why ‘Everyone’ Is Not Your Audience

Student Recruitment for Community Colleges: Why ‘Everyone’ Is Not Your Audience

by alanavillemez | Jul 22, 2025 | Aligning Data and Strategy, Brand and Outreach

Visibility Feels Like a Moving Target Because It Is Community college visibility isn’t one thing, it’s everything, all at once.You’re trying to reach everyone and someone: The general public and under-enrolled groups Through traditional channels and whatever’s...
The Community College PROMISE Framework: A Powerful Tool for Enrollment

The Community College PROMISE Framework: A Powerful Tool for Enrollment

by alanavillemez | May 16, 2024 | Aligning Data and Strategy

Recent Posts

  • Before You Set the Next Community College Marketing Goal, Ask: Do We Have a System?
  • Student Recruitment for Community Colleges: Why ‘Everyone’ Is Not Your Audience
  • Dear Community Colleges: Stop Chasing Communications Fixes. Start tracking Reputational Risk.
  • Creating the Right Context: Three Lenses to Rethink Community College Marketing
  • Why Community College Campaigns Fail: Preconditions for Community College Marketing

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